Network information shows that in 2014, Wanda Cinema Line, including popcorn, merchandise sales revenue of about 631 million yuan, gross profit margin as high as 68.85%; box office revenue is as high as 4.105 billion yuan, but the gross profit margin is only 19.58%. Last year, Wanda Group announced on its website that Wanda Cinema Line's 2013 revenue from popcorn items alone was as high as 390 million yuan, accounting for 72% of the total revenue from the sale of merchandise, topping the list of cinemas nationwide. If the percentage remains unchanged, Wanda Cinema Line last year only popcorn revenue up to 450 million yuan.

      From Wanda's popcorn revenue of 450 million yuan, it is not difficult to see that consumers have a very large potential for spending on leisure and entertainment food. In addition, the Study on the Development Status and Trends of China's Traditional Characteristic Small Categories of Leisure Food Industry (2014) released by the China Food Industry Association in late 2014 shows that leisure food has become a new favorite in people's daily food consumption. From 2004 to 2014, the annual output value of the national casual food industry grew from 193.138 billion yuan to 905.018 billion yuan, with a net growth of 711.880 billion yuan during the 10-year period, with a compound annual growth rate of 16.70%. It is predicted that in the next five years, China's casual food industry will continue to maintain the growth trend, and will reach 19925.28 billion yuan by 2019.

      How is the demand for food processing equipment

      As seen above, the improvement of people's living standards has greatly stimulated China's casual food market, and in the next few years, China's casual food industry will usher in a golden period of rapid development. These market development information to China's food processing machinery provides an unrivaled market opportunity. For example, food drying equipment, fryers, pastry equipment, baking equipment, food packaging machinery and so on will usher in the demand for leisure food enterprises.

      First of all, the demand for vacuum packaging machine increased significantly. Casual food packaging is often small independent vacuum packaging, so that it is easy to carry and easy to eat, but also clean and hygienic. Moreover, these foods are processed usually with soup, which puts forward higher requirements for packaging machinery. If the packaging machinery technology is not in place, juicy small fish, dried beans and other casual food is easy to "break the bag and out", to enterprises and businesses caused unnecessary trouble.

      Secondly, the demand for food drying equipment is also good. Food drying equipment in the freezing, vacuum drying technology is widely used in the processing of dried fruits and vegetables, before eating fruit to go to the fruit stand to buy fresh fruit, but these are not easy to save, and now the casual food stores generally have independent small packages of dried strawberries, dried pineapple and other dried fruits and vegetables, the taste of the delicious and convenient to carry and save. In addition, through freezing, vacuum drying technology to produce dried fruits and vegetables can also maximize the preservation of fruit nutrients.

      Also, deep-frying equipment, pastry equipment, baking equipment, puffing equipment, etc., here I will not list. Casual food is a large category of food, including a variety of snacks, pastries are also one of them. China's overall market for casual food is developing well, the growth trend is obvious, naturally driven by the demand for related food processing equipment also followed the prosperous up. However, the current domestic food processing equipment technology development, the current food market demand there is still a certain distance, resulting in some domestic food companies have to choose foreign technology better processing equipment. In my opinion, this is a great pity. Therefore, China's food processing equipment enterprises should increase product technology development, and strive to narrow the gap between the developed countries, and strive to occupy more market share.