As the variety of casual food becomes more and more abundant, casual food is gradually becoming an essential demand in people's daily life, while consumers' demand for the types, quality, and nutrition of casual food continues to grow. At present, China's casual food sales volume of more than 29 billion yuan, it is estimated that the next few years the annual growth rate will reach 15%.

        China's casual food industry only started in the late 1960s, until the late 1970s and early 1980s, when China's food structure began to diversify, and casual food began to change its face and become the main force of the food industry. With the continuous expansion of the market, the casual food snacks market began to develop rapidly, cookies, preserved fruit and other snack items also began to appear. However, there is no refinement of the classification of food, casual food varieties are relatively single. 1990s this period of the complete domestic casual food industry is formed, attracting many casual food production enterprises. Cereal puffed, fried nuts, fried potatoes, fried cereals, non-fried nuts, sugar, meat, poultry and fish, dried fruits and vegetables, and other eight categories of leisure food has been initially c-forming. Casual food market share continues to expand. late 20th century to the present, the scale of casual food in recent years is telling growth, and the growth rate is higher than the average growth rate of the food market 20%. Casual food industry in China's food market is increasingly important. At the same time, the varieties and categories of snack food snacks are also increasing significantly.

      Shang Pu consulting food industry analysts pointed out that: the development of tourism to a certain extent led to the development of the casual food industry. Casual food began to step into a new high tide of continuous improvement and innovation. Progressive science and technology has led to the improvement of the quality of casual food, casual food quality level has become an unstoppable fact. Currently, the sales of leisure food have been second only to frozen food and health care tonic products, and bakery food has become the mainstream of leisure food.

    According to the "2010-2013 China Casual Food Market Analysis and Investment Strategy Research Report" released by S&P Consulting, the improvement of people's living standards has given rise to the development of the casual food market, so the prospect of the casual food industry can not be ignored, whoever seizes the market will seize the business opportunities. There is no doubt that the casual food industry will become the main force of the food industry.